Doug's experience

 "I have played 2 rounds of golf with the XXIO clubs, they are great.  They are bringing various comments from my playing partners such as "how boring to hit the ball so far and straight" and "those clubs can't be legal allowing you to play like that".  I am really pleased with them and glad I attended the Demo day and grateful for Julian's advice regarding XXIO."


welcome to the midlands home of xxio

You are sure of a warm welcome from the UK's premier XXIO Approved Retailer. Pairing Jo Cameron and Julian Mellor offer you a warm welcome.

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"I've been to over 30 demo days and this was by far the best. Myself & my wife bought a set" David

About Us - The UK's leading Approved XXIO Retailer

Why Us


We are passionate about getting you the best equipment so when you purchase your clubs from us, you are assured of the highest level of service. Right from trying out your clubs to the after sales service, your XXIO purchasing experience with us is second to none. 

Please call or email to book your appointment with us.

Find out more about XXIO

What separates XXIO


What separates XXIO from other manufacturers is the design approach. XXIO designs clubs for golfers with moderate swing speeds. This is a different approach from other manufacturers who generally focus on the best golfers in the world with extremely high swing speeds. Sixteen years of developing clubs solely for moderate swing speed golfers has helped differentiate XXIO designs and technologies for truly better performance. 

XXIO CLubs and accessories

Ernie Els Ambassador


 “I’m proud to be on board as XXIO’s new Global Ambassador. Their high-end, high quality products and innovative technologies help the average golfer get more out of his or her game. I’m all for that.” 

- Ernie Els 


Find out more now

Full Technical brochure

Download the full technical brochure here 


Greater distance with us from XXIO

Experience XXIO X, featuring the new True-Focus Impact Technology. By combining a larger sweet spot with a shaft that helps you find the face-center more often, XXIO X helps moderate swing speed golfers hit the ball farther and play better golf. 

To book a place on our demo events please call 01926 257 550 or email

We look forward to hearing from you  

Best selling golf clubs in Asia for the last 17 years

Approved XXIO Retailer

XXIO (pronounced zek-si-oh) is one of the world’s fastest growing premium golf equipment manufacturers. With the highest quality materials and revolutionary technologies, XXIO products are painstakingly crafted for the discerning golfer with a moderate swing speed. Rather than cater to golf’s most advanced players, XXIO design golf clubs, balls, and accessories for the exclusive benefit of those who use them — our customers. XXIO engineers stop at nothing in the pursuit of excellence. The result is a family of products that helps moderate swing speed golfers increase enjoyment of the game with lower scores and better performance. 



True-Focus Impact Technology Helps You Experience Easier Distance

New True-Focus Impact Technology is the combination of two revolutionary innovations: Smart Impact Shaft and Hi-Energy Impact Head.

Together, these two technologies actively help you strike the ball on the sweet spot so you can experience easier distance, easier accuracy, and easier golf.


Swing Faster Without Changing A Thing

Lighter components and a higher shaft balance point give XXIO X a Low Swing MOI.

That Low Swing MOI works with moderate swing speeds to generate more club head speed and more ball speed.

By adding speed without adding effort, you can enjoy extra distance without changing your swing.

Get in touch today